Brooks x Pynrs
Dec 2025 - Jan 2026
Art directed the Paris Fashion Week project “Spin Le Bloc” for Brooks Running x PYNRS, leading the full creative direction across the weekend activation. Developed the 360 brand system including apparel, campaign visuals,
and visual identities, and adapted the work
to resonate within the Paris, France context.
2 Mon(s)
Art Director (Contract)
Donna Summer’s Estate
Nike x Kids Of Immigrants
Led art direction and designed print and digital collateral for a commemorative block party honoring Donna Summer, in collaboration with BLK Market Nubian.
Dec 2024
Designed digital and print advertising collateral for the Nike x Kids of Immigrants Air Sunder Max SP "Sunrise" and "Sundown" pairs, showcased at ComplexCon 2025.
1 mon
May 2026
Created promotional ad assets for the Nike x Kids Of Immigrants T90 Mule campaign across digital and print, supporting multi-channel rollout.
1 Mon
Graphic Designer (Freelance)
Saucony x a-feeling
Jun 2026
Designed all digital and print assets, including animated content, for the Saucony Progrid Paramount The Science of WOW! release. Managed end-to-end visual execution in line with the campaign brief.
1 Mon
Graphic Designer (Freelance)
NOBULL
Converse
Jun 2025 - Oct 2025
handled day‑to‑day brand design for NOBULL, creating graphics for emails, ads, and campaigns that keep the brand bold and consistent.
5 mon
Brand Designer (Contract)
May 2025
Led the design of digital and print collateral for Converse’s “Love, Chuck” campaign, spotlighting LA-based photographers Pablo Banuelos and Alyse Arteaga. Crafted visual assets that celebrated Converse’s iconic legacy in Los Angeles, blending contemporary storytelling with heritage-driven design.
1 mon
Graphic Designer (Freelance)
Nike x Kids Of Immigrants
Bodega
Dec 2019 - Dec 2020
Designed for in-house private label and co-branded collaborations in footwear, apparel, and other goods.
responsibilities included ideation, concept development, textile R&D, and production.
1 yr
Junior Graphic Designer
Designed for in-house private label and co-branded collaborations in footwear, apparel, and other goods.
responsibilities included ideation, concept development, textile R&D, and production.
Jan 2022 - April 2025
Designed for in-house private label and co-branded collaborations in footwear, apparel, and other goods.
responsibilities included ideation, concept development, textile R&D, and production.
4 yrs
Senior Graphic Designer
I am a multidisciplinary designer driving creative strategy (brand direction, product development, art direction, advertising) for globally recognized brands, and an independent conceptual artist pursuing non-commercial projects.
Experience
Boston, Massachusetts
Rasheed Alix Lapointe b. 1995
Dec 2020 - Jan 2022
1 yr
Mid-Weight Graphic Designer
Art Director (Freelance)
Graphic Designer (Freelance)
Apr 2024 - July 2024
4 mon